We market your auction house to thousands of buyers through the UK's first dedicated auctioneers directory app. Get customers AND suppliers seamlessly — buyers find your sales, and suppliers come to you with stock. A flat monthly fee, zero commission, and we drive traffic directly to your website.
Our team brings over 20 years of combined marketing experience and 7+ years working in UK salerooms. We've seen firsthand how outdated this industry has become — while every other sector has embraced modern technology, the auction world is still relying on platforms that haven't changed in decades.
Auction App is the tool we wish we'd had — a way to get found by more buyers without handing over a percentage of the hammer price. The industry deserves better than clunky, commission-hungry platforms with no innovation. That's why we built a modern, flat-fee directory that actually puts auctioneers first.
Why UK Only?
Rather than spreading thin across the world, we're building the most comprehensive, high-quality auction directory for the UK market first.
UK buyers searching for auctions near them. Not global traffic that never visits — real local buyers who'll actually walk through your door.
We understand RICS regulations, UK auction law, and how the British auction industry actually works — because we've worked in it.
1,200 auction houses, not 100,000. That means every listing gets real attention, real traffic, and real value from day one.
There is no dedicated UK auctioneers directory app. You'll be part of the first — and that positioning is locked in for early members.
We Hear You
We've spoken to dozens of auctioneers. The same problems come up every time.
Commission-based platforms take 3–5% of your hammer price. On a £50k sale day, that's £1,500–£2,500 gone — for what?
Google Ads, social media, print — it all adds up. And most of it doesn't reach the right people looking for auctions.
Traditional platforms drive buyers to THEIR brand, not yours. Your auction house becomes invisible behind their branding.
Migrating catalogue data, retraining staff, losing buyer relationships. It's why most auctioneers stay on bad deals.
Every other sector has embraced modern tech. The auction industry is still using the same outdated platforms with no innovation, no modern design, and no real competition. Until now.
No migration required. We don't replace your existing platform — we work alongside it. We simply drive more buyers directly to your website. There's no catalogue to upload, no system to learn, no risk. Just more eyeballs on your auction house, more bidders through the door, and more revenue — without reducing anything you already do.
Simple Process
Three steps. We handle the hard part.
Fill in the form below. No payment taken now — this is just a registration of interest.
We create your full profile. You review it, request changes, and approve before anything goes live.
Once you're happy, choose your plan and your auction house starts appearing in front of thousands of buyers.
Our Promise
Built on principles the auction trade actually cares about.
One monthly fee. No commission, no hidden costs, no surprises on your invoice. What you see is what you pay.
Not our platform, not a marketplace — your website. Your brand stays front and centre.
We don't ask you to leave anything. Keep your current setup. We're additional visibility that adds to your bottom line.
Not just buyers — suppliers can sign up and contact you directly through the app. New stock sources come to you, not the other way around.
We spend money on advertising to bring buyers to the app — and those buyers get sent straight to you.
No data to move, no systems to change, no contracts. Cancel anytime. We earn your business every month.
20+ years marketing experience and 7+ years in the saleroom. We don't just understand the industry — we've lived it.
What's Coming
We're building Auction App in phases.
iOS and Android app where buyers browse auction houses, view upcoming sales, and find auctioneers near them.
A built-in section where suppliers can sign up and get in touch with you directly. Find new stock sources and trade contacts without lifting a finger.
Companion website with listing profiles, search by category, location filtering, and SEO to drive traffic.
Integrated online bidding so your buyers can bid live or leave commission bids through Auction App.
Simple, Transparent Pricing
Get found by buyers and start growing your visibility.
£199.99/monthNo payment taken today
Stand out from the crowd and actively grow your buyer base.
£299.99/monthNo payment taken today
For auction groups with multiple salerooms wanting the full package.
£399.99/monthNo payment taken today
Register Your Interest
Register now and we'll set everything up. You review it, and only pay when you're ready to go live.
Takes 30 seconds. No payment required. We'll be in touch to build your listing.
We'll be in touch to build your listing. You'll review everything before anything goes live or any payment is taken.
Still have questions? Want to know more before registering?
Get in touch with usCommon Questions
Those platforms charge commission on your sales — typically 3-5% of hammer price. Auction App is a flat monthly fee with no commission. We're a directory that drives buyers to YOUR website, not a platform that profits from your sales. Think of us as marketing for your auction house, not a replacement for anything you already use.
No — that's the whole point. We don't replace anything. Keep using whatever you currently use. Auction App simply gives you additional visibility by driving more buyers to your own website. No catalogue to upload, no system to learn, no disruption whatsoever.
No. This is a registration of interest only. We'll build your listing, send it to you for review, and you only pay when you're happy with everything and ready to go live. No card details are taken during registration.
If you register during our pre-launch period, you'll pay the discounted launch price for your first 6 months. After that, the price moves to the standard rate shown. It's our way of rewarding the auction houses that support us early.
We want to do one thing brilliantly rather than spread thin. The UK has over 1,200 auction houses and there is no dedicated directory app for them. By focusing exclusively on the UK, we can deliver hyper-local targeting, understand the regulations, and build the most comprehensive directory possible — rather than a watered-down global product.
No. Monthly rolling, cancel anytime. We earn your business every single month. If we're not delivering value, you can walk away with no penalties.
No — we do it for you. We'll create your full listing using the details you provide plus information from your website. You review and approve everything before it goes live. Zero effort on your part.
A team with over 20 years of marketing experience and 7+ years of hands-on experience in the UK auction industry. Not a tech startup guessing what auctioneers need — a team that's worked the salerooms, managed sales, and seen firsthand how outdated and overpriced the existing platforms have become.